Huge launch campaign by Discovery Channel as the Born Survivor series starts at the end of November 2007.Previous Born Survivor programmes were broadcast on Channel 4 and were watched by over 3 million viewers in the UK.A Book also entitled Born Survivor went on to spend 10 weeks in the Sunday Times Top 10 Best sellers list selling over 25000 copies. Bear has made numerous TV appearances including Friday Night with Jonathan Ross, Oprah, Richard & Judy and Jay Leno.